Do users keep coming back after their first bet? Cohort analysis.
Each row = users who placed their first bet that week. Columns = % who scanned bets in subsequent weeks.
| Cohort | Size | Week 0 | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 |
|---|---|---|---|---|---|---|---|
| Dec 11 | 5 | 100.0% | 20.0% | 20.0% | 20.0% | 0.0% | 20.0% |
| Dec 18 | 14 | 100.0% | 21.4% | 14.3% | 7.1% | 7.1% | 7.1% |
| Dec 25 | 12 | 100.0% | 25.0% | 8.3% | 0.0% | 0.0% | 8.3% |
| Jan 01 | 58 | 100.0% | 12.1% | 6.9% | 5.2% | 5.2% | 5.2% |
| Jan 08 | 18 | 100.0% | 22.2% | 16.7% | 11.1% | 11.1% | 11.1% |
| Jan 15 | 16 | 100.0% | 6.2% | 6.2% | 6.2% | 0.0% | - |
| Jan 22 | 24 | 100.0% | 16.7% | 8.3% | 8.3% | - | - |
| Jan 29 | 49 | 100.0% | 24.5% | 10.2% | - | - | - |
| Feb 05 | 33 | 100.0% | 9.1% | - | - | - | - |
| Feb 12 | 35 | 100.0% | - | - | - | - | - |
| Average | - | 100.0% | 18.3% | 8.4% | 4.1% | 3.7% | 8.5% |